Pantene launches Beautiful Lengths to help those fighting cancer

January 18, 2008

I have another excellent video to share with you that I think you will all really want to share. This is a video about Pantene’s “Beautiful Lengths” campaign initiative. The goal of the campaign is to create awareness and drive traffic to their microsite (featuring a contest): http://wishes.pantene.com/. The Wish List microsite is an interactive page that asks users what their wishes are related to list of categories (family, relationships, community, career, etc). For every person that submits their wishes, Pantene will donate $1 to the Beautiful Lengths program. This program was created to bring people together to donate their hair to create free wigs for women who have lost their hair due to cancer treatment.

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